Today I wanted to stop what I was doing and share what I was doing to improve my profile on LinkedIn.
We have all heard it said that each of us is a product of the people with whom we associate. On LinkedIn, we are associated with others likely because of our non-virtual interactions, and perhaps a few others because we post in similar groups or have friends in common. But the old adage of "You are who you spend your time with" is relatively cut and dry on LinkedIn. There is something to be said about who your profile viewers are checking out right before or after you.
For many professionals, you may look at your profile and see a listing of your department or your company. It is common to have your contacts relative to your company or occupation. This can be indicative of someone looking for a foot in the door at your company, but it is more likely that your colleagues are simply linking with the folks they see on a daily basis at work.
For me, this part of my profile breaks down like this:
Alexandra Land - The aforementioned colleague to whom I am passing the reins to UC Delta Sigma Pi;
Stephanie Neiheisel - My biggest competitor in the Lindner College of Business and also my girlfriend...;
Ric Sweeney - My favorite professor;
Adrienne Spuzzillo - My mentor;
And so on, through my various contacts and friends within the University of Cincinnati community. It is no surprise that my closest associates are academic related.
So here is my first suggestion to you: Look at who "People" are also viewing in addition to your profile. If you are surprised by who you see, consider how active you are on LinkedIn. Can you improve upon the group with which you are currently associated, or does it seem to make sense?
My second suggestion is to click on each one of those profiles and take a thorough look at their profiles. Look for things they have included in their profiles that you could use to strengthen your own. Here are some profile aspects you should check out and questions to ask yourself:
- Companies they follow (Should you be following them too?)
- Volunteer Experiences & Causes (Which causes do you support?)
- Groups they have joined (Similar passions? Similar industries or interests?)
- Skills & Endorsements (Do I have these skills too?) Don't forget to endorse them if you have first-hand knowledge of their strengths!
- Influencers (What business minds are they following from whom you could also find value?)
Keep improving, Verso l'Alto,